These days tappable stories are very popular. Many platforms are supporting these tappable stories. Google has its own version, called Google Web Stories. Google Web Stories are rich and interactive videos that creators use to share information with their audiences featuring audio, images, and text. They use a full-screen format that you can host on your own website.
Google web stories are an easy way for people to create and share stories online. They’re also a great tool for educators to use in class.
The Web Blogger
You can see web Stories in standard Google Search results and as carousels in Google Discover. In addition, you can add web stories to a newsletter and link them to your social media accounts.
Google Web Stories are powered by AMP technology and Google owns them. These stories are the same as stories that are available on Instagram, Facebook, and other social media other platforms. However, the main difference is that you can publish web stories on your own website without any restrictions or time limits. In addition, you can include links, calls to action, and Google Adwords in your Web Stories.
You can also share your Company’s message using visual slideshows with a combination of videos, images, and text. Users can click through your story panels to experience your story. When you own Google Web Stories, you are free to leverage SEO opportunities.
Where Can You See Google Web Stories
The uniqueness of Google Web Stories amongst the other story-telling apps is that you can see them across the web.
Let’s discuss where you can see Google web stories.
On Your Website
Unlike Instagram Stories that you can see on the same platform, Google’s Web Stories are published on a creator’s own website. As a result, publishers are free to see what is contained in the story as there are no restrictions unlike several apps. Therefore, the story can help to drive traffic to your site.
In the Search Results
Unlike other social media story formats, Google’s stories are accessible from the SERPs. You can index Google Web Stories like a web page and serve it as a Google search result.
In Google Discover
You can view Google web stories at the top of Google Discover. When you tap on the story, it appears in full-screen. You can navigate through the list by swiping.
In Your Online Publications
Since you can host Google web Stories on your own servers, you can use the content across other digital assets like digital brochures and emails.
On Multiple Devices
You can view Google web stories on multiple devices, such as mobile, tablet, and desktop browsers. This way, their utility gets increased as there is less requirement for desktop-friendly alternatives for websites.
Google Web Stories Example
Advantages Of Web Stories
Google web stories are easy to create, highly interactive, and versatile. These qualities make them a highly beneficial medium for marketers to explore.
Here are the top 10 benefits of Google web stories.
Web Story Monetization
The content creator controls all the ads that appear in a Google Web Story. Therefore, unlike other story functionalities on social media apps, the publisher is solely responsible for the monetization of the content. Consequently, the one who hosts ads on a web story, will get 100% of the ad revenue.
External Linking
Social media sites that have similar story formats dissuade content creators from linking out to other websites. However, Google Web Stories have no such restrictions.
You Are The Content Owner
The major difference between Google Web Stories and other social media stories is content ownership. Here, you own the content. Either you create the content using AMP technology or a third-party platform, it is now your content and you can do whatever you like.
For example, you can embed it onto your own website or share it. You can create your Google Web Stories the way you want your users to view them. The ownership is yours and you can explore all options.
They Bring New Dimensions To Your Website.
If you want to make blogging and storytelling on your website more attractive or want to experience the full-screen format, Google Web Stories are the best options that add a new dimension to your website. Google Web Stories are highly rich and engaging. Both mobile users and desktop viewers can view them.
They Are Fun For Your Viewers.
People love scrolling through interesting topics. Therefore, to attract your audience and ensure that they view your content, you need to find your niche and share beautiful and dynamic stories.
They Are Interactive
Web Stories have the quality to include interactive elements such as quizzes and polls. However, all Web Stories creation platforms do not support this functionality. This added level of functionality could make for an interactive and engaging experience.
No Time Limit
Unlike other story formats on social media platforms, Google web stories have no expiration date. They will not vanish automatically and won’t get lost in a timeline. You can feature your Web Story for unlimited time and format.
They Can Be Customized As per Branding Style
Google web stories have no design restrictions except that they meet the general technical requirements. Therefore, you are free to choose fonts, colors, and animations as per your brand’s style.
Easily Indexed and Linked to
You can easily index Google web stories by search engines. This means you can easily get your content onto the first page of Google with the help of the standard SEO to get any web page ranking well.
Live Stories
The ‘live-story’ feature on your Web Story will notify the user in real-time when you add a new page to your web stories.
Google Web Stories Format
Google Web Stories have three parts:
- Poster – The first thing someone sees in your Story, and Google describes it as the packaging.
- Cover page – It is the first page of the content of your story.
- Story pages – They are the pages where you tell your story and narrative with video, text, and your preferred assets.
How to Make Google Web Stories
The Google web stories bring various advantages to your business, such as you can share an extraordinary and engaging brand story with your audience, engage with interactive elements, driving traffic to your websites and other channels, and the ability to monetize and generate revenue.
Let’s discuss the steps to create web stories.
1. Storyboard Your Narrative.
The first step is to storyboard and draft a narrative. There is a storyboard script template in Google that enables you to draft your Web Story narrative.
2. Choose An Editor.
After creating a final draft, choose the editor you want to use to create your Story. You can follow a tutorial from AMP to create a Story with custom functionality. In addition, you can use one of the no-coding editors. If you are using WordPress, you can use the Web Stories Plugin.
3. Google Web Stories Plugin
The web stories plugin in Google helps you to easily create and publish your Web Stories on your WordPress site. You can choose templates, space for custom branded elements, or select already included assets from your WordPress Media Library.
4. Create your Web Story
After choosing your editor, start building your Web Story.
5. Test Your Web Story Before Publishing.
The final step is to publish your Web Story on Google. But before publishing, you must test it with various tools.
- Use the AMP test tool to test if it is AMP valid.
- Use the URL Inspection tool to test if it can be indexed by Google.
- Use Chrome Developer tools to test if your story renders appropriately for different devices.
Conclusion
To sum up, sharing your stories through Google Web Stories with your audience helps you grow your traffic and build trust with your customers. You can cover everything in your videos from your brand’s details, environment, to new product releases. Though it’s difficult to build the code to create your own Google Web Story, there are many plug-ins that help you create them.
