YouTube is one of the most popular websites in the world with over 2.7 billion monthly users. The video site offers a variety of videos including short clips, comedy videos, documentaries and user-generated content known as ‘Video’. YouTube pays its creators a monthly fee for each video watched. This fee varies depending on how many views a video has received.
YouTube also pays its creators a percentage of advertising revenue earned from viewers who click on ads that appear in videos. YouTube also pays its creators for each video shared on social media sites such as Facebook and Twitter. This revenue is split between the creator and Google. In addition to these revenue streams, YouTube also offers free services such as training videos and community support forums. This makes YouTube a great platform for creators to build their careers and make money online.
The advertising revenue generated from these videos is very high with YouTube paying up to $100,000 for 100,000 views on any one video. Therefore, it is not surprising that Indian advertisers are looking to buy virality rights across all platforms to reach their target audience on a large scale.
Although India does not offer advertisers the levels of viewer engagement of developed markets such as the United States or Europe, it has a lot going for it in terms of audience sizes and affordability, making it an ideal market for pay-per-view advertising.
How Much YouTube Pays Per View
The amount of money YouTube pays depends on various factors:
- Ad quality
- Video length
- Number of clicks video gets
- Number of views video gets
Calculation Mechanism in India
Calculating YouTube earnings involves various steps. To calculate your earnings per video, you must know your revenue per 1000 impressions (RPM) and the number of views your video receives. The calculator then multiplies RPM by the number of views. The figure then gets divided by 1000 which gives your estimated gross earnings.
However, the result is not the actual income you will earn. YouTube deducts a certain amount of money made on videos.
Factors Affecting YouTube Earnings
There are several factors that determine how much you can earn by monetising your channel. These are:
- Number of views a video receives
- Size of your following
How Much YouTube Pays Per Subscriber
Subscribers are the people who follow your account. Whenever you post a new video, your subscriber automatically gets the notification and can easily access your latest video. Subscribers like, comment or share your videos. Thus, they help in getting more number of views. However, YouTube does not pay based on the number of subscribers your channel have.
Highest Paying Niches In India
It is important to have a niche if you are starting your YouTube channel. To stand out from the competition, it is necessary that you provide value to your viewers through your channel. Viewers only watch those videos where they feel connected or get valuable information.
Although there is no fixed rate for anyone, everything depends on the type of content you are creating, the keywords used, and consistency. Let’s look at some of the most trending niches on YouTube.
Gaming channels are tremendously growing worldwide. Most of the subscribed channels and highest-paid YouTubers are in the gaming niche. It can be reviews or games with impressive commentary, YouTubers can earn huge amounts by creating quality gaming content.
Fitness channels on YouTube have gained quite a popularity. The fitness channels such as Yoga, Zumba, and Pilates which help viewers reach their goals are mostly viewed on YouTube.
People worldwide look up to YouTube for new and healthy recipes, traditional recipes or to boost their kitchen skills. During pandemic, cooking channels gained significant popularity and profits.
Fashion YouTubers are one of the most famous influencers. Every social media platform especially Instagram, YouTube, and TikTok have thousands of fashion influencers who are gaining popularity and earning millions.
Education channels are the most subscribed and viewed channels on YouTube. Ranging from educational content for kids or adults, YouTubers in this niche are earning hefty amounts.
How Much YouTube Pays For 100K Views
Views on YouTube are very important to monetise the channel. A video that has more views often appears higher in the YouTube search results. In addition, having a large number of YouTube views increases the brand’s authenticity and loyalty. Viewers will naturally watch videos that already have more views and they will be more willing to subscribe to the channel.
The YouTube channel whose subscriber count reaches the millions or gets 100k views becomes quite popular and recognisable. They start gaining wide popularity in their niche. There are numerous channels in the 1,00k views club. Some of these are of highly influential people or celebrities. Once a channel has a following of this size, it will start attracting the traffic to earn good money. On an average, a YouTuber with 100k views can earn Rs 2k- Rs5k.
However, these earnings are unpredictable, and sometimes the figures may vary. As a result, the amount of money a YouTuber earns depends on the niche in which he or she operates, the country, and the type of content produced.
Today, YouTube is the most dominant platform in India with a huge market potential. It is an effective site for building a brand and gaining a following. There are several YouTubers who make a good income off their video channels.
The more subscribers you have on your channel, the more people will click on your ads. The more you get clicks on your ads, the more popular you become and the chances of getting collaborations or sponsorship from brands will increase.
Most of the income YouTubers earn is from the ads on the channels. The number of clicks on these ads determines the amount of money for ads. The more people view your channel, the more they will click on the ad. However, there is no connection of YouTube revenue with the number of likes.
YouTube does not count the skipped ads while calculating the payment. Skipping ads have a negative impact on the YouTuber’s income.
Several people have made YouTube their career and earn a good income by creating and posting videos. However, it is not an easy task. You need to spend a considerable amount of time, effort, money, and energy in creating videos. You have to be consistent in making and promoting your videos so that your channel can grow and gain more subscribers.