Should You Use A Professional Account on Instagram?

Posted On July 8th, 2024


Nowadays, social media marketing and Instagram are almost interchangeable terms. A strong digital marketing strategy should include an Instagram account. Because of the platform’s story ads, immediate direct contact with your consumers and clients, and one billion monthly users. An Instagram business profile is made with companies and brands in mind. Also, it offers more features than any other account type.

Reasons To Use A Professional Account on Instagram

Instagram is primarily a potent tool for developing your brand. People are more likely to interact with you in other ways, such as by visiting your website or following you on Facebook, if they see your Instagram account in their feed.

Display your best efforts

One of the best venues to advertise your items for businesses is Instagram. If you have an account, you can publish images demonstrating the appearance or functionality of your product. Moreover, people might also direct to your website or social media pages.

You may increase the number of visitors to your page in addition to adding photographs by using hashtags and links. Thus, this may increase awareness and promote commerce.

Become known to new audiences

Instagram is one of the largest social networks in the world with over 2 billion active users, making it the perfect location to explore. On Instagram, however, it can be challenging for businesses to stand out. It can be challenging to stand out in the sea of content that users are uploading.

The Instagram Business account comes into play here. A company can set up an Instagram account expressly for marketing functions. These include promoting their goods or services through sponsored advertisements or optimizing their feeds. Also, this improves accessibility and discoverability.

Powerful Insights and Analytics

  • Track Performance: Gain valuable data on your post reach, engagement metrics (likes, comments, shares), and follower demographics. Understand what content resonates with your audience and tailor your strategy accordingly.
  • Measure Success: Analyze the effectiveness of your Instagram campaigns and identify areas for improvement.
  • Competitor Research (Public Insights): Gain insights into competitor performance (if they have a public account) to understand industry trends and adapt your strategy.

Being able to include a contact button

Accounts with a Business Profile have the valuable option of adding a Contact button to their profile. You may program the button so that when someone clicks it, you will available via email, phone, or a map showing your location. Moreover, you can also choose to sync your Facebook page’s public contact information with it.

Including an Action button is an additional choice. Customers may interact with your business immediately from your Instagram profile thanks to action buttons that link it to other websites and online services. Three different Action Buttons are currently available on Instagram: Order Food, Book Now, and Reserve.

Link-adding capabilities for Instagram stories

Users of Instagram Stories are able to post information that was made within the previous day for a maximum of 24 hours on their “story.” You can now add links to your Instagram stories if your business account has 10,000 followers or more. You can use this feature in place of sending users to your homepage to click a link to your practice website or to make an appointment.

Users are simply instructed to swipe up, at which point they will be taken to the website they choose. This is the first time Instagram has provided a direct connection from a post to an external site, and it’s a terrific method to engage customers with offers. For this benefit of being a business profile, you do need to have more than 10,000 followers as of right now.

With Instagram Shoppable Posts, you can earn money

Shoppable Posts, which Instagram recently introduced, make it simple to tag and purchase things directly from your natural Instagram posts. Shoppable posts, like adverts, are only accessible to users who have an Instagram business profile, so if you’re hoping to increase your online sales, now is the time to make the transition. Choose the photographs you want to highlight, & tag up to five products per image or up to twenty products per carousel.

Then apply filters, and you’re done with Instagram shopping. Instagram users who tap on tagged items in a post will see further details, such as the product’s specifications, price, and links to the websites of the brands where they may finish their purchase. Instagram users can browse the “store” feed directly from your Instagram profile in addition to seeing tagged product posts in their feeds.

The Bottom Line

For companies, merchants, and service providers, Instagram business profiles optimize growth potential. With the addition of premium services, Instagram may become a potent marketing tool. Now that audiences may readily access businesses’ goods and services, the Instagram purchasing process has been streamlined.


What happens if I upgrade my Instagram account to a professional profile?

Business or creator accounts are both acceptable types of professional profiles on Instagram.. Your ability to do specific tasks on Instagram will be restricted if you convert to a professional account. You can only share your Instagram posts using the Facebook Page you have connected to your business account.

When should I upgrade to a professional account?

Create a Personal profile first if you’re looking for a Social Media platform to connect with friends, family, and businesses. A professional account is necessary, though, if you’re a business marketer or an influencer.

Will switching to a professional account cause me to lose my Instagram followers?

The interaction you now have with your followers will not change if you switch to a professional account. Instead, you will have more options available to you. These include analytics to understand your audience and the effectiveness of your content, as well as a streamlined inbox to make managing your communications easier.

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