Do you need help growing your brand website? Your brand needs to pick up the correct engagement rate even after posting hundreds of keywords stuffed blogs and a massive investment in advertisements. You must stop if you make the same mistake that most other online companies make! It’s 2023; things are very different this year; how? We will tell you!
For brands online, Google is everything. It is not just a platform where people showcase their brand but the land on which they build their organization, the resource through which they structure their organization, and the market through which they sell the product produced by them. Google is important not only for the brands but also for people like me and you who surf through the google web pages to find the new movie we want to watch, research the case study we have been completing, and book flight tickets for home.
Being such a crucial platform, Google has a great responsibility to itself; want to know what? To give relevant links for a movie, to present facts for the case study, and to book the tickets without an error. Google has the power to manipulate people; one piece of bad news can destroy people. Imagine having your picture with the headline a terrorist; terrifying, right?
That’s what Google is for, to ensure the content is correct, quality is high, facts are checked, and no manipulation. Google has always portrayed the significance of content quality through its guidelines and algorithm. All of this is to enhance the user experience.
New Update 2022
Talking about user experience, do you know there is a considerable change made in august 2022 that would impact your growth this year? Yes, you heard it right! Google has shifted its focus towards encouraging brands to produce helpful content. What is this valuable content, and how this affects you? Let’s dig in deeper!
From helpful content, Google means a lot:
- It was created for humans
Content created to get a boost is for the search engine but have no use for human. However, helpful content is made to enlighten humans and help them out by spreading knowledge of the things which people should know. Rather than fulfilling what SEO needs, you must focus on the quality of the content you are promoting. The content must be authentic without fantasizing about the stories and portraying them as genuine. If you produce content like this, google will automatically boost you.
- Appropriate for the target audience
Create segments of people you are targeting with your content. For example, if you deal in fitness products, you should target those seeking fitness advice and provide them with the right solution. Your target must receive excellent quality content after thorough research so they can be satisfied with it.
- Relevant to the primary topic or subject area of the website
Being a fitness professional, you cannot serve people with traveling advice, right? If you ask why, because you don’t have any experience in the field, nor your website reflects that you have. The content you post through your website must be according to your niche so that people can trust it and you have enough experience to guide someone. If you publish such content, google will automatically boost your content.
- Authoritative, experienced creators created it
Authority comes when you get renowned in a field. For example, working in the fitness field, you have helped many people achieve their fitness goals; this gives you experience and higher authority to influence others and advise them. People would be able to trust you more, and google will also give you a significant boost because of the authenticity of your content.
- Displays a depth of knowledge about the topic
If you don’t have much experience, research thoroughly before creating content and analyze all sides of the topic. By doing so, you will be able to comprehend the area you are working on in-depth and gain deep knowledge through which you can help people attain their goals.
Methods to Adopt New Content Scheme
In a nutshell, the days of getting a boost with whatever content you are posting by tricking SEO is over; you need to work more smartly and be alert about what you are posting. If you want to know how you will achieve this level, let us give you some essential tips which will help you!
- Make personalized content out of your experience. Today almost every piece of information you will find on Google, so the only way to stand out is by posting what only you know. After years of experience and excellent research, you will develop the mentality you need to survive in the market.
- Do not post anything, not in your niche or that you are not experienced about. Google is not a place for experiments. Thousands of people will read and apply the information you give them; hence it is essential to post what is relevant and authentic.
- Go for quality, not quantity. This is a simple trick to gain engagement. Why do you think many social media platforms have adopted the 30-sec video trick? All because people do not have time to watch everything; they need something quick and helpful.
Future of “Helpful” content
Google always has and will always focus on enhancing user experience. It is high time; you need to accept this fact and work on it to grow your website organically and gain people’s trust. Knowledge comes first, then faith, then reputation, and finally, you will receive authority. The upcoming ten years will decide your success hence work accordingly.
Creating quality content is not only for the growth of your business and algorithm boost, but it is your responsibility. You should use this platform for collective growth and enlighten people about things they don’t know and are credible. This will help you gain trust and make your development more satisfactory, and this is what Google wants, to see collective growth and upliftment.