How to improve your digital campaigns with KPIs, why it’s important to have a website

Posted On March 20th, 2023

Summary

Setting KPIs is essential for all digital marketing campaigns as it provides you with a measure of the success of your programs. If you too are thinking of improving your digital marketing campaigns through KPIs, then you can take help of digital marketing course for success.

Expansion

If you are operating a website, then you can find out from the business metric of the website whether your website or company is making better progress or not. Whether the goals you are setting are being met or not. If you are thinking of meeting your business goals through KPIs, then let us tell you that these KPIs are prepared on the basis of your data and analytics. Like the total number of orders received on your website, the time taken to complete the order, how many new customers came, how much revenue was generated, etc. Apart from this, market share, customer satisfaction score, attribution rate, sales figure etc. are also known through this. Therefore it is essential to set KPIs for all digital marketing campaigns as it provides you with a measure of the success of your programs. If you too are thinking of improving your digital marketing campaigns through KPIs, then you can take help of digital marketing course for success.

Kpis

  • Referral Rate – Referral rate means how many users come to your website from other websites. By checking the referrer rate, you can learn how your marketing campaigns are working and which sources are driving the most traffic to your website.
  • Website Loading Time – If your website is slow then people can transfer you which can increase the bounce rate of your website. To find out website loading time, you can use Google tools like PageSpeed ​​Insights or GTmetrix.
  • Most Viewed Pages – The most viewed pages of your website can be the most useful for your advertising or promotion. You can learn more about these pages and use them in your next marketing campaign.
  • For more information Form Fillers – The number of people who fill out forms on your website is a useful KPI. This may provide you with some additional insight into your next marketing campaign.
  • Conversion Rate – Conversion rate refers to how many people on your website complete your offer or call to action. Your conversion rate refers to the number of people who take the necessary action on your site. It can be determined in the following ways- Like – completing a direct sale, adding a product to the cart, signing up for a newsletter subscription, staying on the website longer, this can vary depending on your site. Through this KPI, you can continuously monitor it and possibly take actions to improve it.
  • Social Media Research (Social Media Engagement) – Monitoring how your social media posts are working is very important for your brand. You must know about the number of likes, tweets, re-tweets, comments and shares on social media. You can also learn which types of posts your users like the most.
  • New Users – Another important KPI to monitor is the number of new users on your website. New users can be new potential customers for your brand. You can learn about visitors who are viewing your site for new users. It gives you suggestions for creating experiences for new users on your site.
  • Customer Satisfaction – The satisfaction of your customers is important to your business. That’s why you should monitor customer satisfaction. You can get feedback from your customers and ask them about your services and products. This way, you can learn to improve your products and services and attract more customers.



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