When someone enters a query into a search engine like Google, the search engine returns a list of results that are relevant to the entered search terms.
Benefits of SEM
There are many benefits to using SEM as part of your digital marketing strategy.
Increased visibility
By appearing at the top of SERP for relevant search terms, businesses can increase their visibility and reach a larger audience.
Targeted traffic
SEM allows businesses to target specific search terms and keywords, which means they can attract highly targeted traffic to their site.
Measurable results:
Because SEM is a form of PPC advertising, businesses can easily track and measure their results, including how many clicks, impressions, and conversions their ads generate.
Fast results:
Unlike other forms of digital marketing that can take time to generate results, SEM can deliver almost immediate results. Once your ad is live, you can start driving traffic to your site right away.
Cost-effective:
Because businesses only pay when someone clicks on their ad, SEM can be a cost-effective way to drive traffic and generate leads and sales.