Are You Using the Right Colors?
for Branding and Marketing !
Why Does Color Matter?
The truth is that colors define how we see things. Our brains are hardwired to interpret the world around us through the colors we see.
Colors Change Brand Perception
According to data from Kissmetrics, color increases brand recognition by up to 80 percent. That’s huge.
Colors Increase Purchases
It’s no surprise that the smallest change in colors influences not only perception but also reality.
Colors Improve Memory
It’s a fact we see played out in daily life as well.
Appeal to the Right Demographic
The most important factors to consider are gender, age, culture, and buying habits. Here’s how to make the best choices for each of those.
Improve Your Message With Color Psychology
Having a detailed knowledge of the psychology of color will increase conversions and make your web pages more effective.
Yellow Indicates Warning or Optimism
Red Represents Energy, Anger, and Appetite
Green Is Good for Environmental Causes and Standing Apart
White and Gray Show Space and Openness
Blue Leads to Trust and Dependability
Pink Represents Romance and Femininity
Purple Is Associated With Luxury and Imagination
Orange Means Fun or Impulse
Brown Stands for Dependability and Earthiness
Black Adds Luxury and Valu