Marketing

You Need to Know  Push vs. Pull  

What is push marketing?

Push marketing is a strategy focused on "pushing” products to a specific audience.

Push Marketing Strategy !

Businesses in her area via email marketing, puts ads in local shops, and creates a social media business page to expand her reach.

Push Strategy Examples

Display Ads

Billboards

Direct Marketing

1

2

3

What is pull marketing?

Pull marketing is best for when you want to draw consumers to your product.

Pull Marketing Strategy

Target market, Luis starts a blog on his website, runs specialized and high-traffic social media campaigns, and focuses on differentiating his brand from his competitors.

Pull Strategy  Examples

Social Media Marketing

SEO

Blogs

1

2

3

Decide which method best fits your business, think about how you want to approach consumers.

Is push or pull  marketing more effective?

Lined Circle

MORE STORY