8 Common Mistakes in Integrated Marketing and How to Avoid Them

There are various ways to monetize.

Not Having an Overarching Campaign Goal and Messaging

The enemy of integrated marketing is disconnected marketing.

Assuming Your Audience

Assuming Your Audience Only Wants to Engage on One Channel

Ignoring the Data You Collect

Successful integrated marketing efforts often rest on lessons learned from previous campaigns.

Not Using Results

Not Using Results on One Platform to Enrich Others


Making Promises You Can't Deliver On

Making it Easy

Not Making it Easy for Other Teams to See the Big Picture


Poor Communication Between Channel Owners


Lacking a Clear View of Performance

Lined Circle