8 Common Mistakes in Integrated Marketing and How to Avoid Them
There are various ways to monetize.
Not Having an Overarching Campaign Goal and Messaging
The enemy of integrated marketing is
Assuming Your Audience
Assuming Your Audience Only Wants to Engage on One Channel
Ignoring the Data You Collect
Successful integrated marketing efforts often rest on lessons learned from previous campaigns.
Not Using Results
Not Using Results on One Platform to Enrich Others
Making Promises You Can't Deliver On
Making it Easy
Not Making it Easy for Other Teams to See the Big Picture
Poor Communication Between Channel Owners
Lacking a Clear View of Performance