10 Tips To Create Awesome Videos For Social Media

Posted On August 18th, 2023

In recent years, videos have become increasingly popular on social media. More and more businesses are using them to promote their products and services and connect with their customers. There are many benefits to using videos on social media. They can be a great way to grab attention and stand out from the crowd. They are also a great way to build relationships with customers and promote your brand.

Why Videos Are Important On Social Media

Take any social media app like TikTok, Instagram or Pinterest, and you will notice more of video content. Videos grab more attention from the audience than just pictures. Mostly, the longer the user views a video, the more algorithm boosts that video to a large audience.

Types Of Videos Content On Social Media 

  • Story- Stories are short videos that appear for only 24 hours. Mostly, every platform on social media like Facebook, Instagram, and Pinterest has this feature available.
  • Short Videos- These are usually for 5 seconds to 1 minute. These are popular mainly on Instagram (as Reels) and TikTok.
  • Long Videos- These are of more than a 1-minute duration. You can find them on YouTube, Facebook and Instagram. 
  • Live Streams- Live streams are live videos that are unedited. Such videos can be found on Facebook, Instagram, etc.

If you’re thinking about using videos on social media, here are 10 tips to help you create great videos:

1. Begin With A Plan To Hook Your Viewers

Before recording any video, plan the content and setups you want to display in videos. Planning the content in itself is a huge task that involves thorough research, scheduling, budget distribution, task delegation, and much more. All these factors together result in an effective video. In addition to starting strong, you’ll also want to hook your viewers in the beginning. This means creating a video that is interesting, entertaining, or informative. Give your viewers a reason to keep watching.

 2. Keep Videos Short And Sweet

People have short attention spans, so it’s important to keep your videos short and sweet. Aim to make them for 60 seconds or less while still providing value. This will ensure that your video contains only relevant content and eliminates the rest excessive part. If you have a lot to say, consider breaking your video up into multiple parts. You can also make a series to exhibit your content in multiple parts rather than stuffing the entire content in one long video.

3. Start With A Bang

Your first few seconds are crucial in grabbing attention and keeping viewers engaged. If viewers find your content interesting enough, then they will continue to watch your video else they will scroll down to the next video. Start strong with an attention-grabbing opening, such as interesting facts, powerful quotes, interesting visuals, or questions. Make your introduction interesting enough so that viewers get curious to know what will happen next.

4. Tell A Story

People love stories. When creating a video, think about ways you can tell a story. This could be through customer testimonials, behind-the-scenes footage, or even just a simple explanation of what your business does.

5. Use Subtitles In Your Videos

Your videos can reach thousands of people worldwide. Therefore, your video might come across to some viewers who do not understand your language. Using subtitles will help those viewers and hearing-disabled people to view and understand your video. This is especially important if you’re using music or other audio in your video. Subtitling can help ensure that your message is getting across clearly whether it is mute or not.

Few people watch videos while they are busy with something else or are in public. And usually, they watch videos without sound. Thus, subtitles become necessary here.

6. Add Calls To Action

At the end of your video, people will be curious to know what to do next. And now is your turn to provide the solution. Leave the viewers with a purpose and encourage them to act on what you want them to do.

Your video should have a call to action at the end (CTA).This could be something like “subscribe to our channel” or “follow us on social media”. A CTA helps encourage viewers to take action after watching your video.

7. Optimize For Social Media

When creating a video for social media, optimising it for each platform is important as every platform has different needs. This means creating videos that are the right size, length, and format for each social media platform. For example, Facebook recommends videos that are 1 minute or less, while YouTube recommends videos that are 4 minutes or longer.

8. Use Natural Lighting

Lighting is a very important factor while making videos. Try to shoot outdoors. When making videos indoors, try to shoot near windows or doors so that there is enough natural light. To get the red or orange tone in videos, the time just before sunset is the best time. If you want blue light, then the ideal time to shoot is before sunrise or just after sunset when the sky is deep blue. In addition, cloudy days are also perfect for shoots where you will get soft light look.

9. Promote Your Videos

As soon as your video is live, promote it by sending it to a few close people right away. This helps to stream the video on top of social media platforms. You can share them on your website or blog, as well as on social media platforms like Facebook, Twitter, and Instagram. You can also mail to your close colleagues, friends or private group. In addition, using paid advertising is also another option to promote your videos and reach a wider audience.

10. Invest In Quality Equipment

Camera, Tripod, Microphone.

To create a great professional video, you need to invest in quality types of equipment such as camera, microphone, tripod, softwares, etc. Usually, high-end smartphones have quality cameras and microphones and in-built editing software. 

11. Vertical vs. Horizontal

Consider the platform and how most users will view your video. Platforms like Instagram Stories and TikTok favor vertical videos.

12. Quality Over Quantity

It’s better to produce one high-quality video than several mediocre ones. Invest in good lighting, sound, and equipment when possible.

13. Include a Call to Action (CTA)

Whether it’s to visit your website, like your page, or share the video, make sure your CTA is clear.

14. Use Platform-Specific Features

Use features like Instagram’s Boomerang or Facebook’s live video to diversify your content and take advantage of what each platform offers.

15. Consistency is Key

Maintain a consistent posting schedule and develop a recognizable style or theme for your videos.

16. Test and Analyze

Use analytics to see which videos perform best. Understand the metrics, like view-through rates, to iterate and improve.

17. Include Text and Graphics

Infuse your videos with on-screen text, animations, and graphics to reinforce your message and make your video more engaging.

18. Educate and Entertain

How-to videos, tutorials, and fun facts can provide value to viewers. Mixing educational content with entertainment (often termed “edutainment”) can be a winning formula.

19. Stay Updated with Trends

Social media is ever-evolving. Keep an eye on current trends, challenges, or memes, and see how you can authentically incorporate them into your content.

20. Diversify Content

Use a mix of behind-the-scenes clips, interviews, product showcases, testimonials, and other video types to keep your audience engaged.

Remember, while it’s important to consider best practices, don’t be afraid to experiment and innovate. Social media thrives on creativity, so find what makes your brand unique and showcase it in your videos.

Related Queries Social media video best practices

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  3. Making standout Facebook videos
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  7. Video storytelling on social platforms
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  12. Do’s and don’ts of social media videos
  13. Social platform-specific video techniques
  14. Maximizing video reach on social platforms
  15. Visual content strategies for social media


There are many ways of enhancing videos you make for social media content. These include keeping videos, short, including something that will grab viewers’ attention and using hashtags. Make sure you follow these simple tips to make successful video content for your social media sites.


Q1. What are the important factors of a good video?

1. Quality
2. Adaptability
3. Positioning
4. Structure

Q2. What are the three stages in video making?

1. Planning
2. Shooting
3. Editing

Q3. What factors make a video viral?

1. Relevance
2. Reality
3. Humor
4. Emotion
5. Controversy

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