Quick and Easy Email Marketing
to Try Today
Many marketers start their email segmentation approach with demographic information.
Your online forms are one of the simplest ways to segment by demographics.
2. Survey or Quiz Results
Examining your email engagement statistics is another simple approach to classify your lists.
3. Email Engagement
Geographic segmentation is a powerful strategy, especially for organisations where location heavily influences purchase decisions.
4. Geographic Area
Another simple email segmentation approach is to consider previous purchases.
5. Past Purchases
If you sell a range of high and low-dollar items, the amount spent can be an excellent segmentation strategy.
6. Amount Spent