Quick and Easy Email Marketing

Segmentation Strategies to Try Today

Many marketers start their email segmentation approach with demographic information.

1. Demographics

Your online forms are one of the simplest ways to segment by demographics. 

2. Survey or Quiz Results

Examining your email engagement statistics is another simple approach to classify your lists.

3. Email Engagement

Geographic segmentation is a powerful strategy, especially for organisations where location heavily influences purchase decisions.

4. Geographic Area

Another simple email segmentation approach is to consider previous purchases.

5. Past Purchases

If you sell a range of high and low-dollar items, the amount spent can be an excellent segmentation strategy.

6. Amount Spent

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