factors influence consumer behavior

The study of consumer behavior focuses on how individuals, communities, and organizations choose, acquire, utilize, and dispose of concepts, products, and services to fulfill their needs and desires. It deals with the motivations behind customer behavior in the marketplace. Many distinct aspects affect consumer behavior. Factors Affecting Consumer Behavior Psychological Factors Interestingly, although these aspects …

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The success of any company’s digital marketing plan depends on social media. Despite this, companies of all sizes and types are not utilizing this technology to its full potential. There are numerous more aspects that affect a brand’s credibility in addition to “follows,” “likes,” and “shares,” which are nonetheless important. Today’s brands need a unique …

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